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					<span class="date">29 stycznia 2013</span>
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				<div class="title"><h1 class="title-xl">Zapowiedź Super Bowl 2013</h1></div>

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					autor: <a href="http://sm.dke.pl/author/kasprzyk/" class="autor">Piotr Kasprzyk</a>
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				<div class="article-main-lead">Już 3 lutego będzie miało miejsce wydarzenie sportowe, na które oczekuje prawie każdy mieszkaniec Stanów Zjednoczonych.</div>				<div class="article-main-banner">
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						<p style=\"margin-bottom: 0.35cm\"><img src=\"http://www.sportmarketing.pl/zdjecia/news/6084.jpg\" width=\"640\" height=\"298\" alt=\"\" /><br />
Futbol amerykański to sport narodowy w Stanach Zjednoczonych. W związku z tym nie dziwi fakt, że w dniu finału rozgrywek niemal cały kraj wstrzymuje oddech i zasiada przed telewizorem, aby obejrzeć to niesamowite widowisko sportowe. W 2013 roku odbędzie się 47. edycja Super Bowl, w kt&oacute;rej zmierzą się najlepsze zespoły sezonu 2012/13, czyli&nbsp;Baltimore Ravens&nbsp;oraz San Francisco 49er.</p>
<p style=\"margin-bottom: 0.35cm\">Tym razem na gospodarza wybrano Nowy Orlean, kt&oacute;ry już po raz 10. będzie gościł najlepsze drużyny futbolu amerykańskiego. Takim samym osiągnięciem może poszczycić się Miami, co jest rekordem NFL. Rywalami w wyborze gospodarza były Glendale i Miami. Obiekt Louisiana Superdome został otwarty w 1975 roku, ale po huraganie Katrina w 2006 roku został generalnie zmodernizowany. Mogący pomieścić 73,208 widz&oacute;w stadion jako jeden z nielicznych jest w pełni kryty. Od 2011 roku nazywany jest Mercedes-Benz Superdome.</p>
<p style=\"margin-bottom: 0.35cm\">Super Bowl to r&oacute;wnież wielkie show telewizyjne, kt&oacute;re cieszy się ogromną popularnością. W 2012 roku po raz kolejny został pobity rekord oglądalności w telewizji. W sumie mecz pomiędzy New York Giants i New England Patriots (21:17) oglądało 111,3 milion&oacute;w widz&oacute;w przed telewizorami, a kolejne 2,1 miliona w Internecie.</p>
<p style=\"margin-bottom: 0.35cm\">W tym roku relację na żywo prowadzić będzie stacja CBS. Programy zapowiadające finał pojawią się w CBS już w poniedziałek poprzedzający mecz. W następnych dniach pojawiać się będą kolejne programy, zapowiedzi czy też obszerne analizy. Stacja nadawać będzie wprost z Nowego Orleanu, gdzie zbudowane specjalne studio na Jackson Square. Podobne plany ma ESPN, kt&oacute;ry pokaże 120 godzin program&oacute;w poświęconych finałowi.</p>
<p style=\"margin-bottom: 0.35cm\">Opr&oacute;cz rywalizacji futbolist&oacute;w obu drużyn na boisku kibice będą mogli po raz kolejny fascynować się występem gwiazdy muzyki rozrywkowej podczas przerwy. Tym razem w sponsorowanym przez Pepsi show gwiazdą będzie Beyonce. Zdobywczyni 16 nagr&oacute;d Grammy miała już raz okazję wystąpić podczas Super Bowl w 2004 roku w Houston, kiedy zaśpiewała hymn USA. W tym roku hymn zaśpiewa&nbsp;Alicia Keys, kt&oacute;ra zapowiedziała własną i niepowtarzalną interpretację &bdquo;The&nbsp;Star-Spangled Banner&rdquo;.</p>
<p style=\"margin-bottom: 0.35cm\">Wcześniej podczas przerwy finału Super Bowl okazję występu miały takie gwiazdy muzyki jak Madonna, The Black Eyed Peas, The Who, Bruce Springsteen, Prince, The Rolling Stones, Paul McCartney czy też U2. Takie zainteresowanie gwiazd muzyki występem podczas Super Bowl nie jest przypadkowe. W 2012 roku show muzyczne zaprezentowane przez Madonnę w przerwie obejrzało jeszcze więcej widz&oacute;w przed telewizorami niż sam mecz (114 milion&oacute;w telewidz&oacute;w).</p>
<p><center></p>
<table width=\"597\" cellpadding=\"7\" cellspacing=\"0\">
<colgroup>
<col width=\"66\" />
<col width=\"213\" />
<col width=\"274\" /></colgroup>
<tbody>
<tr>
<td colspan=\"3\" width=\"581\" height=\"3\" valign=\"TOP\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\"><b>Gwiazdy muzyki podczas&nbsp;Super Bowl&nbsp;w ostatnich                 latach</b></p>
</td>
</tr>
<tr valign=\"TOP\">
<td width=\"66\" height=\"7\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\"><b>Rok</b></p>
</td>
<td width=\"213\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\"><b>Hymn narodowy przed meczem</b></p>
</td>
<td width=\"274\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\"><b>Show podczas przerwy meczu</b></p>
</td>
</tr>
<tr valign=\"TOP\">
<td width=\"66\" height=\"5\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">2013</p>
</td>
<td width=\"213\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Alicia Keys</p>
</td>
<td width=\"274\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Beyonce</p>
</td>
</tr>
<tr valign=\"TOP\">
<td width=\"66\" height=\"5\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">2012</p>
</td>
<td width=\"213\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Kelly Clarkson</p>
</td>
<td width=\"274\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Madonna</p>
</td>
</tr>
<tr valign=\"TOP\">
<td width=\"66\" height=\"4\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">2011</p>
</td>
<td width=\"213\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Christina Aguilera</p>
</td>
<td width=\"274\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Black Eyed Peas</p>
</td>
</tr>
<tr valign=\"TOP\">
<td width=\"66\" height=\"5\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">2010</p>
</td>
<td width=\"213\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Carrie Underwood</p>
</td>
<td width=\"274\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">The Who</p>
</td>
</tr>
<tr valign=\"TOP\">
<td width=\"66\" height=\"5\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">2009</p>
</td>
<td width=\"213\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Jennifer Hudson</p>
</td>
<td width=\"274\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\"><span lang=\"en-US\">Bruce Springsteen i the E                 Street Band</span></p>
</td>
</tr>
<tr valign=\"TOP\">
<td width=\"66\" height=\"5\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">2008</p>
</td>
<td width=\"213\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Jordin Sparks</p>
</td>
<td width=\"274\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Tom Petty i Heartbreakers</p>
</td>
</tr>
<tr valign=\"TOP\">
<td width=\"66\" height=\"5\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">2007</p>
</td>
<td width=\"213\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Billy Joel</p>
</td>
<td width=\"274\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">Prince</p>
</td>
</tr>
<tr valign=\"TOP\">
<td width=\"66\" height=\"4\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">2006</p>
</td>
<td width=\"213\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\"><span lang=\"en-US\">Aretha Franklin i Aaron                 Neville</span></p>
</td>
<td width=\"274\" style=\"border-style: solid; border-color: rgb(0, 0, 10); padding: 0cm 0.19cm;\">
<p align=\"CENTER\">The Rolling Stones</p>
</td>
</tr>
</tbody>
</table>
<p></center></p>
<p lang=\"en-US\" style=\"margin-bottom: 0.35cm\">Finał Super Bowl to nie tylko rekordowa liczba telewidz&oacute;w, ale r&oacute;wnież rekordowo wysokie ceny reklam pokazywanych podczas relacji na żywo. W 2012 roku ceny 30-sekundowych spot&oacute;w sięgały 3,5 miliona dolar&oacute;w. W tym roku ceny wzrosły i osiągnęły poziom 3,7-3,8 miliona dolar&oacute;w. Mimo tego nie było problem&oacute;w ze sprzedażą czasu reklamowego. Już we wrześniu sprzedanych zostało ponad 90% ze wszystkich spot&oacute;w.</p>
<p style=\"margin-bottom: 0.35cm\">Swoje spoty reklamowe zaprezentują między innymi takie firmy jak Coca-Cola, Anheuser-Busch InBev (w sumie wykupił 4,5 minuty w tym emisja pierwszej reklamy w meczu), PepsiCo, Frito-Lay, Audi of America, Hyundai/Kia, Cars.com, GoDaddy.com, Axe, Chrysler, M&amp;M`s, Mercedes-Benz, Samsung, Toyota, Volkswagen czy też Walt Disney. Co ciekawe podczas trwającego 30 sekund spotu firmy Wonderful Pistachios&nbsp;wystąpi koreański raper Psy ze swoim hitem Gangnam Style.</p>
<p style=\"margin-bottom: 0.35cm\">Podobnie jak z czasem antenowym, tak też nie było problem&oacute;w ze sprzedażą bilet&oacute;w na ten wielki hit. Mimo cen zaczynających się od blisko 2000 dolar&oacute;w bilety rozeszły się bardzo szybko. Dla por&oacute;wnania podczas pierwszej edycji Super Bowl w 1967 roku cena za bilet wynosiła tylko 12 dolar&oacute;w.</p>
<p style=\"margin-bottom: 0.35cm\">Wzrost cen bilet&oacute;w oraz spot&oacute;w reklamowych pokazuje najlepiej z jak ogromnym rozwojem na przestrzeni lat mamy w przypadku finału Super Bowl. To wielkie wydarzenie sportowe w Stanach Zjednoczonych, ale r&oacute;wnież wspaniałe show telewizyjne, kt&oacute;re musi zobaczyć każdy miłośnik sportu chociaż raz w życiu. Każdy finał jest oddzielną historią, kt&oacute;rą wspomina się przez następny rok w oczekiwaniu na rozpoczęcie nowego sezonu.</p>
<p style=\"margin-bottom: 0.35cm\">Dodatkowego smaczku temu wydarzeniu dodaje występ gwiazdy muzyki w przerwie meczu na scenie ustawionej na środku boiska i otoczonej kibicami. W poprzednich latach gwiazdy pr&oacute;bowały błysnąć podczas swoich występ&oacute;w podobnie jak futboliści swoimi zagraniami na murawie. Mieliśmy do czynienia między innymi z pomyłką podczas śpiewania hymnu przez Christinę Aguilerę, czy też z gołą piersią Janet Jackson. Jakie będzie Super Bowl XLVII? Odpowiedź już w niedzielę 3 lutego.</p>
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