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Ze świata 4 sierpnia 2019

Borussia zaparzyła kawę

Borussia Dortmund, czołowy niemiecki klub piłkarski, podpisał nową umowę partnerską z niemiecką marką kawy Melitta.


W ramach wieloletniego porozumienia Melitta zostanie oficjalnym partnerem kawowym BVB

Melitta będzie miała wyłączne prawa do dostaw swoich produktów dla wszystkich oficjalnych pomieszczeniach klubu, w tym na stadionie Signal Iduna Park, biurach klubowych i na obiekcie treningowym.

W oficjalnym oświadczeniu Melitta poinformowała, że ​​dostarczy co najmniej 3500 kg kawy każdego roku.

W ramach innych praw Melitta będzie mogła produkować reklamy telewizyjne pod wspólną marką, produkty licencjonowane oraz będzie obecna na brandach na konferencjach prasowych i kanałach cyfrowych Borussii Dortmund.

Volker Stühmeier, członek zarządu Melitta, powiedział: – Po bardzo udanej współpracy z Manchesterem United jesteśmy dumni z rozszerzenia naszego zaangażowania w piłkę nożną.

Dwa lata temu Melitta podpisała umowę jako oficjalny partner kawowy Manchester United. W sezonie 2017/18 United sprzedali o 46 procent więcej kawy na Old Trafford w porównaniu do wcześniejszego sezonu, co zaowocowało zmianą statusu umowy. Firma od kolejnej kampanii nie była już partnerem regionalnym, a partnerem globalnym. 

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Ze świata
Piotr Kasprzyk 02.05.2020
Ze świata
Piotr Kasprzyk 29.04.2020
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